MARKETING
- Simply marketing is needs + wants of consumer in today scenario.
- It is a communication of the value of a product or service to its customers.
- It can be looked as an organization function or set of process for creating, delivering and communicating value to customers, and managing customer relationship in a way that suit both organisation and it\s shareholders or customer.
- A organization can operate their business by following approach :-
- The production approach :- It includes producing of product as much as possible. This approach is deployed when there is high demand of product exists coupled with a good certainty that consumer tastes will not rapidly alter.
- The product approach :- In this approach, firm is concerned with the quality of its own product. It assume that as long as its product was of a high standard, people would buy and consume the product.
- The selling approach :- In this approach firm mainly focuses on the selling of product without determining new desires of consumers.
- Marketing :- Today, it is the most common approah. It involve the marketing plans around the new consumer needs and wants. for example a firm frist do market research to know consumer desires then use R&D to develop product with these qualities and then utilize promotion techniques to ensure persons know the product actually exists.
- Holistic Marketing :- In holistic marketing, marketing is a complex activity and acknowledges that everything matters in marketing and a broad + integrated perspective is necessary in developing, designing and implementing programs and activities.
- Relationship marketing
- Internal marketing
- Integrated marketing
- Socially responsive marketing.
IF U WANT MORE INFORMATION ON THIS TOPIC JUST INFORM ME I WILL GIVE ALL INFORMATION ABOUT THAT IN MY NEXT POSTS. THANKS