WHAT THE HELL IS THIS MARKETING?

MARKETING

• Simply marketing is needs + wants of consumer in today scenario.
•      It is a communication of the value of a product or service to its customers.
• It can be looked as an organization   function or set of process for creating, delivering and communicating value to customers, and managing customer relationship in a way that suit both organisation and it\s shareholders or customer.
• A organization can operate their business by following approach :-

1. The production approach :- It includes producing of product as much as possible. This approach is deployed when there is high demand of product exists coupled with a good certainty that consumer tastes will not rapidly alter.
2. The product approach :- In this approach, firm is concerned with the quality of its own product. It assume that as long as its product was of a high standard, people would buy and consume the product.
3. The selling approach :- In this approach firm mainly focuses on the selling of product without determining new desires of consumers.
4. Marketing :- Today, it is the most common approah. It involve the marketing plans around the new consumer needs and wants.  for example a firm frist do market research to know consumer desires then use R&D to develop product with these qualities and then utilize promotion techniques to ensure persons know the product actually exists.
5. Holistic Marketing :- In holistic marketing, marketing is a complex activity and acknowledges that everything matters in marketing and a broad + integrated perspective is necessary in developing, designing and implementing programs and activities.

                   It is made up of four components:-

• Relationship marketing
• Internal marketing
• Integrated marketing
• Socially responsive marketing. 

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